Pop Culture Fans User Study

UX, User Research


At Wikia, the product team is considering new ideas and opportunities to revamp the experience across web and mobile. However, without sufficient knowledge of what our users want, it is difficult to be confident in our design. Therefore, the goal of the user study is to understand user needs and discover design opportunities.


First, I started by collecting questions and goals from stakeholders to identify what knowledge gaps need to be filled. Since most questions are about "Why" and "How to" I then chose in-depth interview to be the research method. Given the limited time and budget we had, we decided to interview 12 candidates.


After putting together a brief deck highlighting key themes with embedded user interview video clips and user quotes, I presented the deck to the product and engineering team. Design recommendations are presented at the end to make these findings actionable.